Four Digital Marketing Techniques to Showcase Your Business’sValues

If you want to connect with your target audience on an emotional level and make sure that theyre engaged with your brand, then you need to showcase your values.

So, what are business values? Business values are what you stand for as a brand. They are what makes you get up in the morning, what youre really about.

If you don’t think your customers know enough about your brand values but youd like to show them, there are several digital marketing techniques that enable you to do this.Discover them all and how to implement them below.

1. Social media marketing

Social media marketing can be used to great effect to tell your brand story and share your brand values. Whether you choose to use Facebook, Instagram, YouTube, TikTok, or Pinterest, every time you create a post, make sure that it tells your audience something about who you are.

For example, if youre heavily involved in charity work, you could create a post about recent charitable contributions that youve made and include links where people can donate. Or, if youve just promoted a member of staff, let them share their story in a video.

2. Content marketing

Content marketing provides one of the most cost-effective ways to increase brand awareness, increase online visibility, and drive traffic to your website. However, it can also be used to showcase your brand values.

There are lots of different types of content that you can choose to create such as blogs, podcasts, videos, e-books, and articles, all of which can be used to showcase what makes you special.

More specifically, content marketing can be used to tell your brand story and to explain to your customers how and why your business came about.

3. Influencer marketing

Influencer marketing involves working with one or multiple influencers within your niche to promote your business and the products or services that you offer.

The beauty of working with an influencer is that you can choose one that aligns perfectly with your brand values, enabling you to share these values with a much wider audience.

Although many brands are tempted to reach out to influencers with millions of followers, known as mega-influencers, it can be much more effective to collaborate with someone who has a smaller but more loyal fan base.

If you haven’t worked with an influencer before and you don’tknow how to go about approaching one, then check out these top tips.

4. Email marketing

Email marketing is one of the most underused digital marketing techniques, yet it can be highly effective at showcasing your brand’s values and offers one of the best returns on investment.

Although you won’t want to send lengthy emails that contain details of your charitable efforts or your corporate social responsibility campaigns, emails can be used to send links to other sources that contain this information.

For best results, make sure that you personalize all the emails that you send out as this can make your customers much more likely to engage with them and take notice of any call to action that you include.


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